As a Radio 1 DJ, he was undisputed master of his medium. But then came the wilderness years and now he’s a vlogger watching his viewing figures slide
Chris Moyles didn’t exactly build his career on the concept of being quiet. He was loud on Radio 1 for more than a decade; he was loud on TV, loud on novelty records, loud through books, loud on stage. But after leaving the Radio 1 breakfast show he was curiously quiet. Initially, it felt as if he was biding his time, waiting for the right moment to announce his big deal with a new radio network. Then it seemed like there might not be a big deal.
Now, two years since he left Radio 1, Chris Moyles has decided to become a YouTube star. You can see his logic: this is what all the kids are doing in 2014. YouTube is where Radio 1 seems to source all its new talent. If making YouTube videos makes normal kids famous, imagine what it could do for someone who is already famous!
Now in its eighth week, A Week in the Life of Chris Moyles is a series of five-to-10-minute vlogs that offer a glimpse behind the scenes of his existence.
Sadly for fans of the one-time self-proclaimed Saviour of Radio 1, this new venture is not going well. His first video achieved a modest 30,000 views, and within two months he’s lost almost two-thirds of that audience. To put it another way, he’s reaching less than 0.2% of the audience he took for granted just two years ago. It’s hard to imagine the established YouTube community, whose leading lights easily hit more than 1m views with each video, quaking in its boots; Tyler Oakley, Troye Sivan, Smosh and Zoella are not, it’s fair to assume, holding nightly crisis talks.
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